Bachelor of Arts (Hons) in Public Relations
UOW Malaysia KDU Penang University College
George Town, Pulau Pinang, Malaysia
Quick Facts
Duration
3.5 years
Mode
Full-time, On-campus
Intake
Feb, Apr, Jun
Tuition Fees
RM57,110
Course Structure
- Corporate Communication
- Media, Culture and Society
- Public Speaking
- Writing and Referencing
- Principles of Public Relations
- Customer Oriented Communication
- Theories, Roles and Models of Public Relations
- Media Strategy Planning
- Digital Photography
- New Media Marketing
- Communication and Media Research
- Event Management 1
- Planning and Managing Public Relations Campaign
- Public Opinion and Persuasion
- Event Management 2
- Writing for Public Relations
- Social, Legal and Ethical Issues
- Brand Management
- Corporate Social Responsibility
- Web Design and Development
- Crisis Management
- Digital Content Creation
- Public Relations in Practice
- Undergraduate Project/Dissertation 1 & 2
- Public Relations Seminar
- Industrial Training
Entry Requirements
- STPM: 2 Principal Passes of a Credit in English at SPM level
- GCE A Level: 2 Principal Passes
- UEC: 5 Credits (5Bs) inclusive of a Credit in English
- Diploma: Pass with min. CGPA of 2.00
- Foundation/Matriculation: Pass with min. CGPA of 2.00
- Australian Matriculation/Foundation: ATAR score of 55
Estimated Fees
Application fees (non-refundable)
RM900
RM500
Tuition fees
RM57,110
Other miscellaneous fees
RM5,850
Discounts & scholarships
-RM300
Total payable amount
RM63,160
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Other savings
Up to RM5,711