Bachelor of Science in Marketing
University of Southampton Malaysia
Iskandar Puteri, Johor, Malaysia
This programme has been discontinued. View other courses offered by University of Southampton Malaysia here.
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Sep
Tuition Fees
RM115,500
Course Highlights
- Gain in-depth understanding of advanced marketing concepts
- Option to focus on entrepreneurship in Year 2 and Year 3 with modules such as Entrepreneurship Management and New Venture Development
- Ranked #80 in the QS World University Rankings 2025, making it the top UK university in Malaysia
- Inter-campus transfer options available to the UK campus
Course Structure
- Introduction to Accounting and Finance
- Introduction to Management
- Introduction to Marketing
- Marketing Strategy
- Foundations of Business Analytics OR Management Analysis
Optional modules:
- Analytics Implementation I: Spreadsheets and Databases
- Commercial Law
- Digital Technologies in Business
- Ideas that shape the contemporary world
- work, change and organisations
- Consumer Behaviour
- Digital Marketing
- Foundations of Marketing Analytics
- Entrepreneurial Marketing
- Marketing Communications and Media Management
- Marketing Research
Optional modules:
- Entrepreneurial Management
- Human Resource Management
- Management Ethics
- European Business Environments
- Making Successful Decisions
- Prescriptive Analytics II: Simulation Business
- Dissertation, or Marketing Practice Based Dissertation
- Measuring Marketing Effectiveness
- Services Marketing
- Advanced Marketing Analytics
- Strategic Brand Management
- Advanced Digital Marketing
Optional modules:
- Corporate Social Responsibility and Sustainable Business
- New Venture Development
- Project Management
- Risk Management
Entry Requirements
- A-level: BBB excluding General Studies, with Mathematics (minimum Grade 6/B) in GCSE/SPM
- IB Diploma: Pass with 30 points overall, 15 at Higher Level, with Standard Level/Higher Level in Mathematics (minimum grade 4) or Mathematics in IB MYP (minimum grade 5) or Mathematics (minimum grade 6/B) in GCSE/SPM
- STPM: BBB including Mathematics; excluding General Studies
- UEC: BBBBB (Grade B4 and above only), including Mathematics
- Foundation Year: Foundation Year programmes from the other institutions will be considered on a case by case basis
- IELTS 6.5 overall, minimum 6.0 in all components or Grade C in SPM 1119 English (cohort before 2021), SPM CEFR Level B2 or above (cohort from 2021 onwards), Grade C in GCSE English, Grade A in IGCSE English as a Second Language, B3 in UEC English or equivalent
Estimated Fees
Application fees (non-refundable)
RM0
Tuition fees
RM115,500
Discounts & scholarships
-RM2,300
Total payable amount
RM113,200
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